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Visit Lauderdale’s

Sustainable Approach

By Stacy Ritter
To Tourism

roward County natives and long-time residents can promotion agency, I oversee our efforts to market the entire
remember a time when things were much quieter here, region – not just the beaches – as a year-round destination.
Bexcept for winter and spring when seasonal snowbirds It’s a much more sustainable approach and by marketing our area
and throngs of college students descended on our beaches. as a summer and fall travel destination in addition to a warm
Locals were happy to see the dollars brought in but were weather winter getaway, it helps spread a steady annual stream of
relieved each year when it was over. positive economic impact throughout Broward County instead of
My family moved to Broward County in 1974 and as a kid I one big seasonal influx. Tourism is now the top economic driver in
was right in the middle of that spring beach party scene. Now our community, and we strive to make sure that while bringing in
as the head of Visit Lauderdale, Broward County’s tourism dollars and jobs, we also focus on the quality of life for residents.

By Anthony J. Rayburn/Visit Lauderdale

18 LAS OLAS BOULEVARD & ISLES