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Special Feature

2024

Marketing Campaign

n Wednesday, January 24, 2024, Visit Lauderdale Stacy Ritter, president and CEO of Visit Lauderdale, who
hosted its annual marketing luncheon at the Floridian shared how the award-winning “Everyone Under the Sun”
OBallroom located inside the Greater Fort Lauderdale/ brand campaign, which captures the essence of Greater Fort
Broward County Convention Center. Lauderdale’s authentic welcoming vibe and its diverse and
inclusive community, will evolve.
Still floating on air from its headline-making appearance
in the Tournament of Roses and springboarding off another Themed the “Fantastic Five,” Ritter outlined Visit Lauderdale’s
phenomenal year of tourism, which included $125 million in core initiatives for 2024, an ambitious and multi-pronged
revenue from the tourist development tax, the second highest strategy to promote the destination.
in its history. In 2023, Greater Fort Lauderdale introduced
three brand new hotels, bringing with it 358 new rooms. “We will be augmenting our already assertive efforts to assure
Hotel revenue across the board was up 4% year-over-year, Greater Fort Lauderdale remains top of mind with potential
passenger volume to Fort Lauderdale-Hollywood International visitors in new and different ways,” said Ritter. “This year,
Airport is expected to exceed 35 million for 2023, and an we won’t just be marketing to them. We’ll be going to them.
additional eight cruise lines now dock at Port Everglades. Our goal is to continue sharing our message of inclusion and
diversity to travelers who are looking for fun, bold, immersive,
Visit Lauderdale presented its exciting destination marketing and interactive experiences.”
plans for 2024. The luncheon was emceed and led by

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