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Visit Lauderdale continued

The Fantastic Five • Putting Our Pedal to the Metal, a limited-edition car named
after Greater Fort Lauderdale
1. Rose Parade Activation Accomplishment, 26 Million Viewers • Our Brand Rocks, a partnership with a headlining performer
Visit Lauderdale’s first-ever appearance at the iconic Rose and sponsoring a major concert tour, complete with branded
Parade® aboard a spectacular, custom-built float won Visit Lauderdale merchandise
the Tournament of Roses Past President Award for most
outstanding innovation in the use of floral and non-floral • Kick New York in the Ball, a massive visual takeover of Times
materials. It was an unbeatable opportunity to amplify Greater Square on New Year’s Eve, following the ball drop, all
Fort Lauderdale’s message of inclusivity and diversity. Live and illuminated billboards across Times Square will display Visit
in full bloom in front of 800,000 spectators along the parade Lauderdale’s logo and brand
route, in-stadium exposure alone reached more than 96,000
attendees and 26 million viewers tuned in for the national • Sphere, There and Everywhere, a partnership with
broadcast on New Year’s Day. Click here for video of Visit the magnificent Las Vegas sphere will provide a striking
Lauderdale’s documentary. opportunity to promote Visit Lauderdale’s brand in new,
unexpected and stunning visual ways. Fresh, exciting and
2. Bringing Greater Fort Lauderdale to Life Around the World engaging, it will ensure Greater Fort Lauderdale is seen in a
Visit Lauderdale shared exciting plans for potential in-person whole new light.
marketing activations in key feeder markets in 2024 and
beyond. These creative events, experiences and promotional • Lastly, with the countdown to the summer Olympics in Paris
activities will bring Greater Fort Lauderdale to life in underway, sponsorship of the 2024 Paralympic Games or a
memorable and interactive ways to encourage visitation. local Paralympic athlete aligns perfectly with Visit Lauderdale’s
Possible activations include: inclusive brand and embraces accessibility.

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