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CEO Profile




                                         Water Taxi:


        Our Iconic Waterways Link



                                                    By Jennifer Nayak


                                                                               “When we sat down and did our
                                                                               research we discovered, these boats
                                                                               were already a beloved part of the
                                                                               entire Fort Lauderdale experience, not
                                                                               just for tourists, but residents and
                                                                               business owners as well,” Walker
                                                                               recalls. Now sole owner and Fort
                                                                               Lauderdale resident, Walker stays
                                                                               committed to that vision.

        Meet Water Taxi’s own                                 He gives credit to his partners along the waterway. ‘‘The
                                                              restaurant owners and property managers, they are
        Commander of the fleet                                phenomenal! They invest in their businesses and employ
                                                              great people who are really committed to proving
            hanks to a chance encounter with ambassadors from  outstanding service. Places like Bokamper’s and Shooter’s
            Fort Lauderdale’s Chamber of Commerce at a        or the Arts District and the Riverside Hotel…they keep the
        Tconvention center in 2007, William ‘Bill’ Walker,    locations we bring people to worth going too.”
        CEO Water Taxi, met sunny Fort Lauderdale; discovering
        an untapped resource for tourism and transportation.  With Water Taxi, visitors are provided with colorful,
                                                              comfortable and affordable way to see the real Fort
        Headquartered along the southern banks of the New River,  Lauderdale, from the water—beyond the beaches. Many
        Water Taxi boasts a fleet of 14 vessels carrying 20-200  boats offer AC and refreshments are allowed on board.
        passengers daily and employ 125 captains, crew,
        maintenance and operations staff - many who area      Water Taxi also provides vital public transportation
        original employees of the former company.             services for major events like Fort Lauderdale International
                                                              Boat Show, Art Fort Lauderdale, Winterfest Boat Parade
        It’s hard to imagine Fort Lauderdale’s waterways without  and volunteer missions for emergency relief and
        the friendly, green and yellow ferries, gliding between the  community outreach.
        resorts, marinas, restaurants, parks and cultural attractions
        around the City.                                      “Our motto is ‘rising tides raise all boats’, meaning that we
                                                              push and pull towards each other in business, as a
        A seasoned maritime executive and sailboat racing     community, creating something for others,” says Walker.
        enthusiast, Walker and early partners, had the right  “We really value that opportunity,” he adds.
        combination of experience, capital and vision to see that
                                                              Water Taxi is a memorable activity spent on the water for
        development wasn’t limited to what could be built on land,
        instead focusing on nurturing that development by water.  all ages and abilities. Offering three main routes with an
                                                              after 5pm happy hour and Holiday Lights tours from
        Always on the lookout for new opportunities, Walker and  November-January. Schedule is Daily from 10am-10pm:
        his partners had been successful with other maritime  hop on an hop off service; Board at any Water Taxi stop.
        ventures, including tourism providing all transportation to  Prices Adults $28, Seniors & Military $23, Ages 5-11
        the Boston Harbor Islands National Park and Whale     $14, Children under 5 are free. Tickets are sold on the
        Watch program, ferrying more than 1mm people annually  boat or by visiting www.WaterTaxi.com or download the
        and had purchased tour operations, ferries, and commuter  Free APP, Water Taxi.
        boats in other port cities.

    16                                         LAS OLAS BOULEVARD  & ISLES
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